The new Fundraising Code of Practice came into effect from 1 November 2025, following a six month transitional period and sees some significant changes with the revised code adopting a principles-based approach, rather than the previous prescriptive format. This more flexible approach is intended to support organisations in applying the code more proportionately. Rather than prescribing how activities must be carried out, the Code now expects charities to make decisions guided by key values, in a similar manner to the Charity Governance Code.
The new Code is also notably shorter (approximately 45% shorter) and more streamlined making it easier to navigate and is focused on a set of core principles – fundraising must be legal, open, honest and respectful.
The code places greater emphasis on ethical behaviour, including avoiding intrusive or persistent fundraising tactics and ensuring donor protection, especially for vulnerable individuals. Oversight of third-party fundraisers has also been strengthened, with clearer expectations around due diligence, written agreements and ongoing monitoring.
Importantly, the code now requires charities to take reasonable steps to protect fundraisers from harm or harassment.
While the legal framework remains unchanged, the new Code increases accountability and encourages better governance, with Trustees reminded of their overarching responsibility to oversee fundraising practices. Charities therefore must ensure their internal policies reflect the new Code and ensure staff and volunteers are trained to meet the updated standards and any fundraising complaints are addressed in line with the new Standards.
A series of support guides accompanies the revised Code, providing further detail on key areas.
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